The satisfaction, loyalty, and reference ability of customers directly affect corporate growth and profitability. Measuring and managing them are crucial to effective day to day operations and long term strategic planning. Knowledge of customers’ perceptions and attitudes about an organization’s business will greatly enhance its opportunity to make better business decisions.
The Customer Survey developed by RAC can be customized to your businesses key elements of customer service. Usually, the questionnaire has 40 or more questions in five different sections. Feedback includes: demographics in terms of areas of responsibility, type of customer, sex, age, length of time with present company, and length of time as a customer; the importance of various aspects of customer service; a rating of Customer Service Reps, Sales People; Production People; and/or Technical Support People; and open ended questions on the most critical service issues.
RAC uses a proven process that guarantees at least a 40% return of questionnaires.
Applications and Benefits
Let us show you through the Survey results how to: